Head Writer, Lead Creative


Max Steel Movie!

We’re making a movie!

mattel’s max steel gets reel feel

max steel movie



He-Man.org interviewed me recently about my work on the current DC Comics series, “He-Man and the Masters of the Universe.” Here’s a link:

Interview DC Comics Mattel Head Writer Rob David exclusive info pics


DESPARA, Force Captain of the Evil Horde

A little over a year ago, I conceived and developed the character “Despara,” a re-imagining of She-Ra’s backstory as a Force Captain in Hordak’s evil Horde. I wanted to take a more realistic look at this chapter in She-Ra’s life. Gabe De La Torre, lead designer at Mattel, designed Despara’s look.

Despara and her revised origin made her debut in a DC comics digital story in creative collaboration with writer Mike Costa and penciler Drew Johnson, both of whom knocked it out of the park. Here’s a CNN article on the whole She-Bang: It’s She-Ra 2.0 despara


Here are two terrific Variety articles about Playground Productions, Mattel’s new Entertainment Studio that I’m happy to be a part of:

mattel to create original entertainment

mattel’s bold plan to take control back from hollywood 

Okay, now it’s REALLY been awhile since we chatted…

…and that’s because in the time since my last post, I’ve moved to Los Angeles with my wife, Tina, our twin boy and girl, Oliver and Bailey, and our dog, Cosmo.

Mattel recruited me to join their new Entertainment Studio, Playground Productions, as Head Writer and Lead Creative on “He-Man and the Masters of the Universe” and “Max Steel.” (Plus a few other brands, some I can’t mention yet).

The people in Playground Productions are some of the most talented and fun folks I’ve ever had the privilege of working with. I’m looking forward to sharing some of the projects that have been keeping the team busy over the past couple of years, plus upcoming stuff as well. (I can mention things only as they become public knowledge).



It’s been awhile since we chatted…

…and that’s because in addition to Jelly Jamming (see Credits) and the holidays, I’ve been writing for a new action-adventure show called Monsuno. Things are busy.

Monsuno was developed for TV by Man of Action, the creative team behind Ben Ten and Generator Rex. Michael Ryan is head writing/show running the series. You can read all about it here and here!

Homeward Bound

I’m back in New York, home from a week of daily meetings (and rental car driving) in Los Angeles.

Warm regards to the following West Coasters: Marty Isenberg, Greg Johnson, Chris Yost, Chris Prynoski, Randolph Heard, Michael Ryan, Marina Grasic and newly minted west coasters, Lloyd Goldfine and Matt Drdek.

Cheers to all!